JOJO Glow - Quick change

A vibrant campaign film designed to position JoJo Glow as the ultimate skincare brand for fast-paced beauty lovers. The concept centres on transformation capturing the feeling of instant confidence that comes with great skin.

Visually, the world blends high-gloss fashion energy with punchy, expressive set design. As art director and director, I developed the campaign’s visual language from concept to execution overseeing everything from colour palette and wardrobe styling to set builds and transitions. Each look was crafted to feel bold, playful, and editorial, reflecting the brand’s tone while keeping the creative clean, scroll-stopping, and distinctly JoJo.